Is Operational BI needed anyway? They do not contribute in profitability of business

Author: Vikram Kole, Head – Marketing
There has always been a debate, is there a need for operational BI. People seldom confuse MIS with Operational BI. They are right to some extent. However Operational BI differs from MIS in more than one way. MIS is generally static in nature, whereas BI is dynamic. It becomes difficult [...]