BI is now within reach of SMBs

Vipul Mehta

Small- and medium-sized businesses (SMB’s) have now started to adopt Business Intelligence (often referred to as BI) software to help meet their business objectives in the next couple of years. Adoption of BI among SMBs has increased. SMBs have started contributing to BI out of their total IT spending. BI, which involves using tools like analytics to crunch voluminous corporate data, was initially adopted by enterprise companies. But increasing competition and customer requirements are driving even smaller end-users toward such software.

SMBs are usually described as companies or organizations with 500 or less employees. Many of these companies have maturing IT infrastructure, steady levels of applications deployment, and increasing business requirements that render ad hoc analysis through other means, such as using only spreadsheets, slow and increasingly unreliable for decision making purposes.

BI today has been made affordable & easily scalable for companies having narrow budgets. Operational BI favors end-users of SMB’s with its cost effective price point & the adoption increases among the business users enterprise wide.

It is easy to implement BI for few experts, but rolling out to thousands of users within the enterprise & beyond is a very difficult. Traditional BI systems are expensive, open budget projects. With MAIA’s
1KEY, organizations get a low-TCO, quickly deployable, easily manageable integrated end-to-end BI with stunning analytics. Affordability doesn’t sound glamorous, but that’s what it matters in enterprise roll outs.

The importance of BI to SMBs underlies the sense of urgency for many of these firms to make better use of their enterprise data for enhanced & faster decision making.

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