Key Performance Indicators (KPI) related with Key Result Areas (KRA)
Author: Amit Mehendale, Head Delivery, MAIA Intelligence.
With reference to my earlier post Key Performance Indicators KPI - A puzzle solved, few of the readers asked me to throw some more light on how KPIs could be related to KRAs (Key Result Areas) of the management thereby enabling KPIs to be a more precise snapshot of the organization.
In this article I shall highlight some of the key points as to how the KPI can be used in context with business functions.
KPI Definition & Attribute Template
Name of the KPI :
| KPIDescription | |
| KPI Objective | |
| KPI Benefits |
|
| KPI StartDate | |
| KPI End Date | |
| KPI Life Span & Reporting Periodicity | |
| KPI Unit of Measure & Formula | |
| KPI Target Value | |
| KPI Upper & Lower Tolerances and Anticipate Upper and Lower Limits | |
| KPI Sponsor | |
| KPI Initiator | |
| KPI Benefactor | |
| KPI Internal or Customer Facing | |
| KPI Link to any TQM | |
| KPI Data Sources |
|
| KPI Risks in Working Conditions | |
| Status of KPI Either Parent or Child with detail of relationship |
|
| KPI Relationship and Links |
KPI can be related to: 1. Enterprise wide 2. Objectives 3. Resources 4. Processes 5. External Agencies 6. KPI |
| Remarks |
|
Using KPI requires KPI definitions and attributes to set up their implementation using the above templates. For KPI implementation, there will be a number of stages that need to be addressed. The following outlines those stages. In practice, it will be necessary to undertake a scoping exercise to ensure that all items necessary are taken into consideration. The size and cost of this exercise will depend on the nature of the requirement. The scoping exercise will outline the areas under consideration. The following items will need to be addressed, either at the scoping or in the KPI set up phase:
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Identify and enumerate all KPIs
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For each KPI, establish what is to be achieved by the use of this KPI
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For each KPI, define the method of measurement
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For each KPI, define what data will be used to measure and where that data is
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For each KPI, define the algorithm that converts data to KPI
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For each KPI, define the normalization or criteria
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For each KPI, identify the organisational units to which the KPI applies
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For each KPI, define the organisational reporting hierarchy
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For each KPI, define the reporting requirements (table output, graphical output etc)
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From the KPIs, identify and enumerate all data sources
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For each data source establish how “live” the data is and define its input
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For each data source establish the connection mechanism to its KPI object
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As appropriate set up a data connection mechanism for the data source
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Define an appropriate security model that will allow appropriate personnel access to appropriate data
The user interface will need defining and implementing, but this is like putting the bodywork on a car. How it looks is important, but what the engine and unseen parts do is what makes the difference between a performance car and a runabout.
Key performance indicators (KPI) are high-level snapshots of a business or organization based on specific predefined measures. KPIs typically consist of any combination of reports, spreadsheets, or charts.
They may include global or regional sales figures and trends over time, personnel stats and trends, real-time supply chain information, or anything else that is deemed critical to a corporation’s success.
Without measurable quantities, successful management is hardly possible. They allow goals to be observed, met and perhaps exceeded. Relatively generally formulated goal descriptions are made more concrete through the use of measurable quantities. The measurable quantities can then be allocated to the strategic goals in the perspectives and organisational units. The editor allows further clarifications to be made, for example by adding a comprehensive definition of the measurable quantities, complex mathematical formulae (if necessary), specification of units, etc. This is also where the warning limits for each quantity, which determine at what values the different warning colors will be switched on, are defined, giving the user a quick view of how well or how poorly each goal is being met.
1KEY KPI, or key performance indicators, are used by companies to better evaluate their current level of business success and to help plan for the future. KPI add value to aspects of business operation that are difficult to quantify, like employee satisfaction or development, and are a critical piece of long-term business intelligence strategy. When establishing KPI it is important to identify metrics that are achievable. It’s also essential that companies measure and analyze these metrics using intelligent software. Sophisticated technology provides the framework for executing multi-level analysis about profitability, process, and other metrics that impact performance; and for companies looking to find the leading state-of-the-art solution, 1KEY KPI is the answer.

Take for example if the user wants KPI trend for Ageing Analysis which in turn will give better cash flow by controlling the credit period. I have filled the above template with the relevant attribute against each KPI definition. Likewise you can use this template for any business function that you might want to measure.

1KEY integrates KPI within its BI Suite. MAIA Intelligence has been providing innovative performance management & BI tools for companies across the verticals. 1KEY BI supports seamless linking of score-carding, reporting analysis thereby helps reveal big picture connections. Whatever the business focus is, 1KEY supports critical indicators with superior KPI models & templates.
Measure KPI with confidence: To achieve maximum financial success, companies must examine questions like: “What is our customer demographic?”, “How fast are we turning merchandise?”, and “What’s the rate of customer satisfaction?”. As part of the 1KEY Agile BI solution, Sales and Customer KPI modules deliver a configurable and easy-to-use framework to answer these questions. Organizations can perform in-depth margin analysis on customers and products, and view trends and key metrics. In addition, pre-built KPI tools manage campaigns. But this is just one slice of a powerful integrated program. Within 1KEY BI, users can link performance indicators to analysis software, creating endless possibilities for diagnostic reporting.
Manage large data sets using drag-and-drop method. Easily explore data threads and sort by different criteria. Produce high-impact reports fast.
In 1KEY KPI, user can set multiple conditions for multiple trends & measure multiple KPIs at a time based on Sales, HR, Product, Suppliers, etc.
- Multiple KPI trends under single KPI group
- Common & independent parameter
- Filtering / Paging / Sorting
- Top / bottom values
- Multiple Aggregate Summaries
- Drill down KPI to next level data
Posted on February 25th, 2008 by Amit Mehendale
Filed under: Business Intelligence, View Points & Perspective





Great!! Amit, thanks a lot for relating KPIs and KRAs and culminating to a Balanced Scorecard. This is precisely what I was asking for.
Hi
Could you guide me on how to assign weightages to the KPIs for retail, namely HR, Costing, Customer Experience, Store Layout etc etc?
Umang, KPIs can be expressed in different ways like cost, quality, time, service, etc. All these further can be expressed in time, volume, money.
KPIs can be:
Absolute numbers: today the value is X, tomorrow we want the value to be Y.
Ratio’s - today the ratio between A & B is X%, tomorrow we want Y%.
Process - today the process requires resources and has X number of steps, in the future it will have less steps and use fewer resources.
the KPI procedure was indeed a remarkable one..but could you please list down the procedure for KRA process?
Maya, KRA’s to be given in the beginning of the period. The day to day activities are alligned according to those KRA’s. Documented result areas provides a path to tread. KRAs help what exactly is expected out of a person and they can performe accordingly. KRA’s deal with results and not with day to day activities and hence more quantitative the KRA’s are the easier they are to track.
Here is the sample process one can use.
- Talk to individual team members, gather information
- Identify their day to day activities and hence derive key result areas
- Document them and allocate a timeline (could be a very small document)
- Communicate KRA’s to the team members
- Revisit progress of an individual on these KRA’s periodically
- Critically review performance against each of these KRA periodically
- Facilitate them in case of deviations
- Observe, measure, discuss and appraise
KRA’s help individuals align their day to day activities to overall organizational/project goals in terms of results delivered.
Any useful experiences on KRA’s that you’d like to share ?
Wonderful article Amit…My take on this subject area—
KPI’s are indeed emerging fast in todays rapidly changing business world wherein timely decision making aids in the success or failure of a business.
Today’s world of business has got abundance of data and KPI extracts the very essence of these data and prescribe the right course of action(s) in conducting the business in a much more effective manner.
Shall apply some of these KPI indicators in real world scenario and come back with queries,if any.
Thanks a lot!!!
send me some related KPI with KRA
Please mail me KPI with KRA for my present designation . I am working with a renowned Paint industry as taxation executive.
Good question Dhrubajyoti. I have an example of KRAs for a collection manager. Start with best ones like:
a) understand and redefine credit policies for all clients ie asset quality Vs strategic changes to credit policies.
b) pick delinquency for >1month, > 3 months and so on…
Make 30% of salary variable for their manager, if his team are able to achieve 80% of their targets, give him a handsome sum ie more than what he expects as a annual increment or zero. next quarter raise performance levels to 90% and so on..
The above will help your firm in getting its money within defined timelines.
Next ask collections executive to get additional business through existing clients and give them a incentive e.g .5% of sales…
Similarly you can define your KRAs depending on your work profile.
Amit, could you assist me with a format of a KPI for a call centre executive. Well basically its into a outbound process on business coaching. Though not specific, kindly do provide me with a format of a normal KPI / KRA for a call centre executive. The metrics on which the performance could be measured.
Anitha, following points can be considered while making a KRA for a call centre executive:
- Voice quality
- Customer Feedback
- MIS
- New Initiatives
- Handling team in the absence of Supervisor(Acting Team Lead)
- Quality Scores
- Targets achieved
You need to put across the percentages against each KRA based upon the priority as per the requirement of the process
Hi,
Can you give me idea about some KRA which can be set of Project Managers in a software organisation who are handling teams.
KRA has to be related to people/ process or self improvement.
Regards
Swagata
Hi Swagata, KRA is an unit to measure the outputs for which a Role is responsible, be it people or process or something else.
KRA for Project Manager in a software organization who are handling teams could be:
1. Timely and quality delivery thereby ensuring client satisfaction
2. Ensuring Team satisfaction and managing the team effectively
3. Building resources and training them
I have listed on generic KRAs. You may vary with actual job description.