QUESTIONS You Can Answer With 1KEY BI Software
- By Vikram Kole
- Who are the top 10 revenue-generating customers?
- Which customer segments have experienced the largest revenue growth from the past year?
- What product is the best-seller in each region?
- What is the profile of my best customer? How much of the pipeline matches that profile?
- What’s the average deal size for each sales rep?
- Which region delivers the most revenue, and how did this region perform compared to last year?
- What is my performance as a percentage of plan?
- Which products deliver the highest margin and what volumes have we moved this period?
- Does this product bundle encourage more sales at a higher price?
- Which customers present up-sell or cross-sell opportunities?
- Which customer segment will respond best to a particular offer?
- Which customer segment offers the most revenue potential?
- What’s the top-selling product mix in each region?
- What response rate per region are we getting for marketing promotions?
- Who are my top customers? How has their purchase patterns changed?
- What is the cost per qualified sales opportunity?
- How quickly do leads move through the pipeline?
- What is my market penetration in each region?
- Which customers are loyal?
- Which product has the highest profitability?
- What marketing tactics are driving sales?
- How much discounting are we doing relative to last year?
- What discounts are most popular? Least popular?
- What promotions are most popular? Least popular?
- What are the geographic discount promotional trends?
- What is the cost of the discount/promotion compared to the increase in sales?
- What promotions are resonating with different customer segments?
- Which sales people are more reliant on discounts/promotions?
- Which promotions most significantly impact sales for my most profitable products?
Posted on March 21st, 2008 by Vikram Kole
Filed under: Business Intelligence
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