Management information systems provide decision-makers information and feedback on daily operations. Additionally, management information systems can be used strategically, often incorporating Web technology.
Marketing MIS: Marketing Management Information System (MIS) supports managerial activities in product development, distribution, pricing decisions, promotional effectiveness and sales forecasting.

Overview of Marketing Management Information System (MIS)

Inputs to Marketing MIS

Strategic plan and corporate [...]

Posted on April 26th, 2008 by Navneet Mehta
Filed under: Business Intelligence | 29 Comments »