Business Intelligence for Mutual Funds

  • - By Sanjay Mehta

MAIA Intelligence is young company committed to developing and continually improving powerful Business Intelligence reporting and analysis products to meet the needs of mutual fund industry needs.

In today’s highly competitive financial services industry like Mutual Fund, resourceful companies uses business intelligence technology to identify and exploit unique opportunities. For Mutual Fund companies 1KEY BI software products are essential components in a strategy that enables the investment firm to compete in a marketplace. Using 1KEY Agile BI Suite software Mutual Fund Companies can have modular based multiple phases of its enterprise level business intelligence initiative, which seeks to deliver greater insight into business processes, distribution channels, and customer relationships.

1KEY Agile BI Suite software is an essential tool for Mutual Fund companies that can use data analysis to outmaneuver the competition by providing the best possible service.

Mutual Fund companies has specialize department in the management, marketing, and wholesale distribution of mutual funds. The company provides investors with a full product line of various mutual funds diversified by asset class, geographic region, and investment style. Mutual Funds have offices across nation and offer its funds through financial intermediaries like brokers and agents.


1KEY Agile Business Intelligence Software analytics and intuitive reporting on CRM solution data helps sales, service, and support personnel to better track and respond to the needs of customers, but it also acted as a catalyst for information requests and created a pressing need for data integration. Mutual Fund companies has made significant investments in operational systems for each business unit to track and store data from many different computer platforms, business applications, and data formats like for Treasury management, R & T data, CRM, Content Management and external data.

1KEY Agile BI Suite is an end-to-end BI reporting software for all operations & procedures; the front-end for executive reporting; and then complementing the product will have the support of consulting and development services for building the data warehouse. MAIA Intelligence today has the best BI technology and the most experienced partner consulting practice for the BI on Mutual Fund solution deployment.”

Mutual Fund companies particularly get attracted to 1KEY Agile BI for its cost-effective, client-web combo software architecture. Because 1KEY BI has server based licensing, Mutual Fund companies do not have to purchase licenses for most of our users. The 1KEY Agile BI client-web architecture simplifies maintenance and reduces costs. MAIA Intelligence strategy has been to give both from best of the world of client and web based deployment.


MAIA Intelligence 1KEY Agile BI Suite when installed creates a user-friendly environment for ad hoc reporting – including integrations with a Web portal that provides secure, personalized access for authorized users. MAIA Intelligence Consulting Partners supports Mutual Fund Companies during all the crucial stages of the project and help them achieve their business objectives. In addition to housing an ad hoc reporting facility and a business intelligence dashboard for monitoring key performance indicators (KPIs), the integration with portal. Marketing teams, Operations Team, Fund Managers, Research, Regional teams log in 1KEY Agile BI Suite to get all their reports, access all their applications, and also monitor the KPI Dashboard. The KPI Dashboard provides personalized access to in-depth analytics, allowing users to drill down into parameterized reports of sales and assets data. The ad hoc reporting facility from 1Key Cube is the most sought after piece of the whole solution as it is a flexible reporting system that users can tailor to their individual needs.

These sales professionals use the new information system to more effectively sell funds to thousands of distributors or investment advisors throughout the nations. It gives them the ability to quickly generate historical reports to target and qualify specific advisors. For example, when putting together a call campaign to generate interest in a specific fund, they can quickly run reports to target the largest asset holders.


These users require virtually no training as the interface was of 1KEY Agile BI and it is extremely easy to use. Sales professionals can easily access the information they need, manipulate the output, choose how they want their reports displayed, and select the optimum format. It’s a one-stop shop for consolidated data. Similarly then expand 1KEY Agile BI deployment and now provide additional functionality to core business groups across the organization, including Fund Accounting, Compliance, Finance, and Support Services.

Mutual Fund companies also use 1KEY Scheduler to send scheduled reports through the portal or via e-mail. Thanks to its comprehensive capabilities and immense flexibility, the 1KEY Agile BI Suite system has taken immense pressure off IT team, analysts and developers. Being able to give users a self-service application via 1KEY Agile BI Suite it cut’s out report requests burden in multiple fold to MIS-IT Team. MIS-IT team which spends a day or two responding to each request can now be free and sales personnel can help themselves to information instantly through the ad hoc reporting system.

Business Intelligence represents an important milestone in Mutual Fund Companies quest to leverage technology to compete in a marketplace by increasing operational efficiency, boosting revenue, and decreasing costs. It also provides the flexibility necessary for future expansion.

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