“I know I waste half the money I spend on advertising. The problem is, I don’t know which half.”
A survey conducted by Forrester Research and the Association of National Advertisers found that measurement was the top priority.
Among the findings:
82 % experienced difficulty measuring multimedia campaigns
78 % experienced difficulty measuring the sales impact of their promotions
57 [...]

Posted on August 25th, 2008 by Vikram Kole
Filed under: Business Intelligence | 1 Comment »