Business Intelligence for Telecom Industry
In today’s extremely challenging business environment, many telecommunication companies are measuring their success by the size, reducing costs and growth of their profit margins. As a result, they are under intense pressure to reduce or eliminate the major threats to these slim margins:
1KEY Agile BI suite can help Telecom companies:
- Monitor, manage and optimize performance of telecommunications network
- Analysis and reporting of customer behavioral trends, loyalty, churn, usage, etc.
- Rate/cost optimization analysis and reporting
- Traffic and revenue data analysis and reporting
- Decision-making solution for business account managers and sales force
- Track Revenue leakage
- Inaccurate or missed inter-carrier billing
- Fraud
- Inefficient network usage and least cost routing plans.
Telecom companies rely on analyses of their data to help them make business-critical decisions that will positively affect their bottom line. 1KEY Agile BI Suite helps companies meet profit goals. Analyzing and integrating in-depth data from multiple departments enables carriers to reduce revenue leakage and churn, mitigate fraud, optimize network usage and increase profits.
1KEY Agile BI suite utilization can be tied to revenue assurance and customer behavior analysis through segmentation.
1KEY Agile BI Suite can suffice reactive uses such as statutory reporting as well as more proactive uses like improving profit margins and competitiveness. 1KEY’s sophisticated competitive analysis and a broader range of modules and affordable software licensing policy allows more detailed understanding of customer behavior and market dynamics.
1KEY Agile BI Suite can also measure the success of partnerships, including using segmentation, for example, to target the youth market by studying its consumer habits in greater detail, or studying the behavior of new competitors by analyzing call records, Cory notes. Product development and service deployments such as triple play are becoming more important part of key business activities.
Telecom companies can comprehensively analyze and manage their business, using 1KEY Dashboard with 1KEY KPI (Key Performance Indicators), both part of the 1KEY Agile BI Suite offering. This allows executives to effectively define, disseminate, and monitor fundamental business measures, manage costs and market strategy, taking timely action to ensure maximum execution of plans.
Posted on February 18th, 2009 by Vikram Kole
Filed under: Business Intelligence, Emerging Trends, View Points & Perspective
Anyone using Business Intelligence (BI) for telecoms, kindly share your experience.