Most People like to be Spoon Fed
Human beings haven’t evolved as fast as computer software. Most people still like to have the information they need presented to them in a format they can use, so they can concentrate on running their business. Unfortunately, business intelligence software developers seemto think that everybody lives their life through their computers, just like they do. They expect managers to log into an intranet site and find the information they need. By the time they get their log-in wrong three times, get locked out, call support, get in, specify the information they want from a complex set of menus and print it off, they have spent the first hour of the day on secretarial work!
When most managers arrive at the office they just want to pick up their information from their in-tray, printer or fax machine and read it over coffee. They are entirely focused on running their business and want the technology to support them by giving them information in the way they want to use it - even if it means stuffing printed reports into an envelope
and posting it to them!
The BI industry has the right objective in wanting to get information to the people who need it, when they need it, to make decisions to run their business, but it is wrong in expecting them to get it for themselves. People want to be ‘spoon fed’ their information, so software must work in a way that human beings are comfortable with so they can get on with their day’s work.
This post was submitted by Christian Ofori-Boateng.
Posted on March 31st, 2009 by Guest
Filed under: Business Intelligence
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