The purpose of business is to create a customer
Loyalty program are proven way to engage, retain and enhance life time value of the customer with organizations. Technology integration is critical for business success
1KEY Solution Architecture & Design for Loyalty & Customer Centricity
Improve the Effectiveness of Customer Loyalty Programs
Companies across different industries use Loyalty Programs to [...]

Posted on March 12th, 2012 by Sanjay Mehta
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Times are always challenging for Fast Moving Consumer Goods (FMCG) and Consumer Packaged Goods (CPG) companies. Not only the industry has to deal with a slow economic recovery, companies also find themselves dealing with long-running shifts in the dynamics of the industry – retail consolidation, increased private label competition, and reduced brand loyalty, just to [...]

Posted on March 5th, 2012 by Dhiren Gala
Filed under: Business Intelligence, Emerging Trends, View Points & Perspective | 1 Comment »

As the global political & physical barriers are collapsing, all the global markets are getting opened for businesses, creating a fierce competition within companies to market their products, increase their revenues, grab most of the customers. Organization are not just worried about the profitability but also survival in this tsunami of Global reach.
All along [...]

Posted on February 1st, 2012 by Guest
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Till now 2012, the Year of Dragon as per Chinese calendar has seen many resolutions, predictions, trends, forecasts, reports, priorities for Business Intelligence (BI). But I think report of BI being at the top of IT agenda for 2012 is a big one.
BI and analytics have ousted several other much hyped technologies like cloud computing, [...]

Posted on January 23rd, 2012 by Dhiren Gala
Filed under: Business Intelligence, Emerging Trends, View Points & Perspective | 4 Comments »

Data Quality refers to the degree of excellence exhibited by the data in relation to the portrayal of the actual scenario. Data are of high quality ‘if they are fit for their intended uses in operations, decision making and planning’ (J. M. Juran). Alternatively, the data are deemed of high quality if they correctly represent [...]

Posted on January 16th, 2012 by Sanjay Mehta
Filed under: Business Intelligence, Emerging Trends, View Points & Perspective | 3 Comments »

Business today moves at the speed of information. Getting right information into right hands at right time is essential. Business initiatives that have the biggest impact on company’s bottom-line get enabled after Business Intelligence (BI). BI soon becomes IT’s ‘must have’ application.
Single view representation and analysis of enterprise data adds an additional thrust to smart [...]

Posted on January 9th, 2012 by Dhiren Gala
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Life saver in times information overload, believes experts
“Have I bit more than I could possibly chew?” was the thought that flashed across Suresh Shanmugham’s mind, as he got down to the deliverables that he had committed to. As the head of IT at Mahindra & Mahindra Financial Services Ltd (MMFSL), Suresh, in a board meeting, [...]

Posted on December 19th, 2011 by Dhiren Gala
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Construction software has emerged as an essential investment for construction companies aiming for better and faster project outcomes, finds Charu Bahri.
To more hard sells required for software in the construction industry – the fast pace and competitive nature of today’s construction projects necessitate high-tech help in the form of software to take care of every [...]

Posted on December 5th, 2011 by Dhiren Gala
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In spite of tremendous improvement, it would be appropriate to say that we are at a nascent stage of making better use of information for decision making. As we move towards the next generation of Business Intelligence BI, organization will undoubtedly learn new ways to linking information and decisions and to improving broader context of [...]

Posted on December 1st, 2011 by Sanjay Mehta
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United Business Media (UBM) India organized Technology For Marketing & Advertising (TFM&A) India on 4-5 November 2011.  TFM&A India 2011 was an exhibition cum conference program of case study-led seminar sessions and high-level thought provoking Keynotes.
It is clear that in the current economic climate, marketing and advertising professionals in India are keener than ever to [...]

Posted on November 21st, 2011 by Dhiren Gala
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