Understanding the evolving customer & mapping them to products or services
We all know that customer is the king. But which customer is the king? Without right customer segmentation and differentiation this king customer may turn out to be an liability.
Segmentation is not only a job of marketing and sales or finance or SCM but also dependent on IT. End of the day these departments are […]
Posted on March 12th, 2008 by Sanjay Mehta
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