Understanding the evolving customer & mapping them to products or services

We all know that customer is the king. But which customer is the king? Without right customer segmentation and differentiation this king customer may turn out to be an liability.
Segmentation is not only a job of marketing and sales or finance or SCM but also dependent on IT. End of the day these departments are […]

Business intelligence market consolidation won’t terminate Innovation

CA Ashwin Dedhia

Business intelligence (BI) is no longer a back-office, nice-to-have application. It’s the next business differentiator.  Acquisitions & mergers are taking place in BI and corporate performance management (CPM) market.  2007 has been the year of dramatic BI consolidation.  One of the hottest segments of the tech industry, BI software, is going through […]